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The Industry New Companies radar tracks newly launched startups and entrepreneurs coming out of stealth mode globally. Unlike company-specific radars, this monitors ALL new company formations and delivers them to your webhook endpoint. You can activate an industry_new_companies radar via the industry radar endpoint.

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Content Structure

The content object for industry new companies contains:
FieldTypeRequiredDescription
personobjectYesInformation about the founder/entrepreneur
companyobjectYesInformation about the newly launched company

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Person Object

FieldTypeRequiredDescription
first_namestringYesFounder’s first name
last_namestringYesFounder’s last name
aboutstringNoBrief description or bio of the founder
profile_urlstringYesURL to founder’s professional profile
countrystringNoFounder’s country
ex_founderbooleanYesWhether this person was a founder before
became_founder_atstringYesDate when they became founder of this company (YYYY-MM-DD)
rolesarrayYesArray of role objects (current and previous)

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Role Object

FieldTypeRequiredDescription
titlestringYesJob title
locationstringNoJob location
company_namestringNoCompany name
company_domainstringNoCompany website domain
start_datestringNoRole start date (YYYY-MM-DD)
end_datestringNoRole end date (YYYY-MM-DD)
is_currentbooleanYesWhether this is the current role
descriptionstringNoRole description

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Company Object

FieldTypeRequiredDescription
namestringYesCompany name
domainstringNoCompany website domain
profile_urlstringNoCompany social media profile
founded_atnumberNoYear company was founded
descriptionstringNoCompany description
industrystringNoIndustry category
categoriesarrayNoArray of business category strings
hq_countrystringNoCompany headquarters country
stealth_modebooleanYesWhether company is still in stealth mode

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Example

This example includes base webhook fields along with industry-new-companies-specific content. 
{
  "update_id": "123e4567-e89b-12d3-a456-426614174000",
  "update_type": "radar_finding",
  "record_id": "456e7890-e89b-12d3-a456-426614174001",
  "discovered_at": "2025-09-29T14:30:00Z",
  "data": {
    "radar_id": "789e0123-e89b-12d3-a456-426614174002",
    "radar_type": "industry_new_companies",
    "domain": null,
    "next_charge_at": "2025-10-29T14:30:00Z",
    "custom_fields": {
      "client_ref": "ACME-001",
      "region": "north-america"
    }
  },
  "content": {
    "person": {
      "first_name": "Sarah",
      "last_name": "Chen",
      "about": "Former Google ML engineer building the future of autonomous logistics",
      "profile_url": "https://linkedin.com/in/sarahchen",
      "country": "United States",
      "ex_founder": false,
      "became_founder_at": "2025-09-15",
      "roles": [
        {
          "title": "Founder & CEO",
          "location": null,
          "company_name": "LogiFlow AI",
          "company_domain": "logiflow.ai",
          "start_date": "2025-09-15",
          "end_date": null,
          "is_current": true,
          "description": "Building AI-powered autonomous logistics platform"
        },
        {
          "title": "Senior ML Engineer",
          "location": "Mountain View, CA",
          "company_name": "Google",
          "company_domain": "google.com",
          "start_date": "2020-01-01",
          "end_date": "2025-08-31",
          "is_current": false,
          "description": "Led machine learning initiatives for search algorithms"
        }
      ]
    },
    "company": {
      "name": "LogiFlow AI",
      "domain": "logiflow.ai",
      "profile_url": "https://linkedin.com/company/logiflow-ai",
      "founded_at": 2025,
      "description": "AI-powered autonomous logistics platform for last-mile delivery",
      "industry": "Computer Software",
      "categories": ["B2B", "SaaS", "AI/ML"],
      "hq_country": "United States",
      "stealth_mode": false
    }
  }
}

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Stealth Mode Behavior

When stealth_mode: true, company data is intentionally limited as the startup is hiding details: Typically null:
  • domain - No public website yet
  • profile_url - No LinkedIn company page
  • description - Not revealing business details
  • industry - Keeping sector secret
  • categories - Empty array [], no classification
Still available:
  • name - Some company name (may be generic)
  • founded_at - Incorporation year
  • hq_country - Legal incorporation location
Founder data remains complete since it comes from public professional profiles, not company disclosure.